Using online communities to promote your business

The beauty of online marketing is that it doesn’t have to be expensive. You can even use online groups / communities to help promote your business for free. Online communities are groups of people who share advice, knowledge or stories related to a shared interest....

Innovation – One Step At A Time

  Innovation in business doesn’t necessarily mean you have to make great leaps forward. Sometimes little steps can be just as transformative. Innovation doesn’t necessarily have to involve massive change programmes and unsustainable levels of activity. Not every...

Make more of Social Media

Your business can use social media to deliver great customer experiences and develop deeper relationships. Creating good content and distributing it over social media can be a very effective way to grow your business. That’s why businesses like PWC, Amazon and...

Leadership Development

It is the management team’s responsibility to invest in, develop and grow the firm’s next generation of leaders. In order to construct a solid framework with which you can develop the next generation of leaders in your firm, it’s best to start by identifying the...

Building your personal brand (beyond the waistcoat!)

Your personal brand is what people say about you when you are not in the room. So how do you go about creating an effective personal brand? Don’t make the mistake of thinking your personal brand is all about you. It’s not. Your personal brand is not about your work...